What is Full Form Of TRP | Full Form Of TRP | How TRP Is Calculated:- TRP means Television Rating Point. TRP (Television Rating Point) is a number to judge which programmes are viewed the most. TRP help us to the choice of the people and also the popularity of a particular channel. For calculation purpose, a device is attached to the TV set in a few thousand viewers houses for calculating purpose. These numbers are treated as a specimen from the overall TV owners in various geographical and demographic sectors. That device records the time and the programme that a viewer watches on a special day.
TRP is calculated by attaching a device called as People’s Meter in different geographical and demographic areas where it is being broadcasted and the device records the time and the program that a viewer watches on a particular day. Its data is very useful for the advertisers because they can place their advertisements during the programs with higher TRPs.
Full Form Of TRP
How TRP is Calculated
Now, INTAM (Indian Television Audience Measurement) is the only agency In India which is working in the area of TRP calculation.
It works on two methods:
1) Frequency Monitoring Method
In this method To calculate TRP, A device is attached to the TV sets of few thousand viewers’ houses to calculate. This device is called People’s meter and records the time and the program that the viewer watches on a special day. After that, an average is taken for the 30-day period to know viewership status. This device is a very costly device which is imported from abroad.
2) Picture Matching Method
In this method, People’s meter is continuous records a small portion of the picture that is watched on a particular tv set. After that data is collected from the specimen homes and used to calculate the national rating. This technique is more reliable and relatively new in India.
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